In honor of World Book Day on March 5, 2015, 7UP commissioned Lemesoff to build one of his renowned tanks. According to BoredPanda.com, his latest tank features a “swiveling turret and a non-functioning gun,” showing off the artist’s builder skills as well as his humorous imagination.

Lemesoff engages with passersby, encouraging them to take a book and joking with them. He targets kids specifically, and regularly tosses out science books, poetry, and novels to young people on the streets. His only condition? That they promise to read them. So why is Lemesoff inspiring so many people? It’s not just his innovative idea, or his heartwarming efforts to battle ignorance and illiteracy. More than anything else, the endearing artist’s project proves that if we have a willingness to work hard and an idea that truly serves humanity, the world will support it. Hopefully, Lemesoff’s success will serve as a reminder to us all, that following through on your passions is crucial – no matter how crazy you might seem in the process. Featured photo credit: pixabay public domain via pixabay.com

Artist Builds Tank to Distribute Free Books in the Coolest Way Possible - 20